
IT pros evaluate 60 security and management criteria

When employees bring their personal mobile devices to work and use them to share files or data inside and outside the office, it is difficult for IT to maintain visibility and control. According to Gartner, the “consumerization of IT” will be the most significant trend affecting IT during the next ten years.
Why is this happening now? Consumerization of IT is here to stay due to simple, accessible, and pervasive technology. It frees people to work anytime, anywhere.
What can be done? By balancing freedom and control, enterprises can embrace consumerization and unlock the opportunities of a workplace without limits.
Consumerization requires a strategic approach that reduces security risks, financial exposure, and management chaos. This strategy needs to be supported by a solutions infrastructure that helps you:


Malware apps rely heavily on user interaction to initiate — which means they can spread to millions of smartphone users in one foul click. Awareness is the first step toward prevention when it comes to the consumerization of enterprise mobility — whether mobile devices are running Google Android, Apple iOS, Microsoft Windows Phone, or other operating system.
Trend Micro's Patrick Wheeler and Cesare Garlati debate the pros and cons of iOS vs. Android apps.
The Consumerization of Enterprise Mobility (PDF)
Consumerization is having an enormous impact on how enterprise IT departments protect endpoints and secure corporate data.
Take a look at a snapshot by TrendLabs showing the growth of malware targeting the little green robot and learn about Android threats. See snapshot.
What happens when Android apps want more than they need? Open ebook (PDF).
Enterprises require a unified security management solution that gives IT visibility and control over mobile devices and applications, enabling organizations to harness the benefits of consumerization.
You can embrace BYOD by managing and protecting company- and employee-liable devices, across physical, virtual and cloud environments. The following list of capabilities and benefits explain how:
Balance freedom and control to unlock opportunity (PDF)
An overview of the challenges of consumerisation
Enterprises require a unified security management solution that gives IT visibility and control over mobile devices and applications, enabling organizations to harness the benefits of consumerisation.
Trend Micro data protection solutions include a full range of encryption, device control, and data loss prevention capabilities that make it easier to keep your private data and intellectual property safe—wherever it resides—from endpoint to cloud.
With the following capabilities you can securely access, share and backup corporate data, across physical, virtual and cloud environments and embrace consumerisation.
How to embrace consumerization (PDF)
Learn how to manage a workforce without limits by taking a proactive approach
The cloud is one of the driving forces behind consumerisation, with mobile devices accessing data from work clouds, social networking, or other cloud applications. It also can help you embrace consumerisation with mobile device management (MDM), cloud-based security, device locator services, remote wipes for lost or stolen devices, and more.
The cloud can help your business unlock opportunities that help increase productivity, attract and retain good employees, and gain greater business agility.
The following capabilities explain how context-aware security can protect data across physical, virtual and cloud environments:
Demand for easier data protection (PDF)
With consumerisation and cloud computing the risks of data loss are greater. This problem has given rise to adding data protection within existing layers of security. Industry analyst Richard Mogull describes “DLP Light” as the quickest and most cost-effective way to reduce the risk of data loss.
Data Protection from Endpoint to Cloud
“The biggest thing that we’re seeing is people don’t want to deploy whole separate data protection agents or engines throughout their environment. They want to leverage their existing security tools.”
Rich Mogull,
Analyst and CEO, Securosis
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