Press Releases

Trend Micro Puts Channel First With New Global Partner Program

Security pioneer enables partners to capitalise on business opportunities quickly and effectively

Tags: Channel, Distribution, resellers, Channel Program, Partner Program

London, UK – 24th June 2014 – Internet security pioneer Trend Micro Incorporated (TYO: 4704; TSE: 4704), today launched a global partner program designed to boost productivity and profitability for over 50,000 channel partners worldwide.

The Trend Micro Partner Program combines the best elements from its regional and award-winning North American programs to help partners capitalise on the growing market for Trend Micro security solutions faster and more effectively.

Roll out of the new globally aligned program will be completed by Q1-2015.

Trend Micro’s portfolio of market-leading security products complement a wide range of related solutions including virtualisation and cloud, converged infrastructure, and security management, which are already commonly sold by Trend Micro channel partners.

By bundling Trend Micro solutions with products and services from key strategic alliance partners such as AWS, HP, IBM, Microsoft and VMware, channel partners can increase their value to customers, while increasing sales and profitability.

As part of the global roll-out, the education program has been simplified, aligns with the latest industry standards, and provides two levels of training and certification. A new education portal helps accelerate partner enablement and equips channel team members with the knowledge and skills to capitalise on sales opportunities and better serve customers.

To further equip its channel partners, Trend Micro is providing a comprehensive set of sales and marketing tools through a refreshed Trend Micro Partner Portal. In addition, Trend Micro is developing a new partner portal that will further enrich the partner experience by providing improved deal registration, content syndication and social media network access, as well as quicker access to support, and other enhancements.

Additionally, the new Trend Micro Partner Program includes:

  • Clearly defined partner segmentation, and an enhanced compensation structure
  • Tiered, standardised reseller levels (Bronze, Silver, Gold and Platinum), and the addition of a referral partner program to target “born-in-the-cloud” technology service providers and other trusted advisors
  • Deal protection compensation for Gold and Platinum levels, and the extension of deal registration to include Bronze partners that have completed one or more specialisations
  • Dedicated channel account teams, equipped with common standards, processes and performance measurement guidelines, to help further ensure partners capitalise on expanding business opportunities.
     

“After a comprehensive evaluation of our programs, we’ve applied best practices from around the globe to establish a common structure for a single, more cohesive program that can help our partners drive sales like never before,” said Partha Panda, vice president of global channels and strategic alliances, Trend Micro. “We are confident that this new approach will allow them to more quickly identify and respond to business opportunities for our comprehensive security solutions. Most significantly, it will enable us to replicate successful initiatives across all regions to help partners grow their business and increase profitability.”

“The new partner program will help accelerate our sales team, make it easier to identify businesses leads, and means we are able to capitalize on opportunities in an effective way to better serve our customers”, said Ayaz Rathore, Sales Director, R-Com Consulting.

The inaugural Trend Micro Global Partner Summit will be held Oct. 21-23 in Las Vegas. This invitation only event is designed for business leaders and sales executives of Trend Micro’s top partners, and will equip them with the knowledge they need to further capitalize on the growing demand for Trend Micro solutions.

For more information about the Trend Micro Partner Program, please visit the Trend Micro Simply Security Blog for Partners.

About Trend Micro
Trend Micro Incorporated (TYO: 4704), a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, businesses and governments provide layered content security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Leveraging these solutions, organizations can protect their end users, their evolving data center and cloud resources, and their information threatened by sophisticated targeted attacks.

All of solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™, and are supported by over 1,200 threat experts around the globe.

For more information, visit www.trendmicro.com. Or follow our news on Twitter at @TrendMicroUK.