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Trend Micro Channel partners

Smart. Simple. Security that fits your business.

Trend Micro Channel partners

Trend Micro offers the programs, incentives and rewards, education, and resources you need to achieve new levels of success.

Resellers: Further differentiate your business, gain a competitive advantage, and grow your share of the security market today.

Resellers

The Trend Micro Partner Program for resellers is designed for organisations that sell and provide a range of value-added IT services related to security or infrastructure.

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Why Partner with Trend Micro?

  • Channel sales driven: Trend Micro is 100% committed to the success of our channel partners. With virtually all Trend Micro sales to businesses going through our channel partners, we generate a massive volume of new and renewal transactions every year that are fulfilled by resellers.
  • Expanding business opportunity: Trend Micro delivers market-leading security solutions that address three important and expanding business opportunities: Complete User Protection; Cloud & Data Center; Custom Defense.
  • On-going revenue opportunities: The Trend Micro Smart Protection Network, which powers our market-leading solutions, contributes to high customer satisfaction, which in turn generates ongoing renewal revenue and new upsell opportunities for Trend Micro complementary solutions.
  • Bundled solution sales: Trend Micro security solutions provide a valuable and complementary attachment to the sale of a number of different services and other solutions that are already being made by resellers. They can substantially enhance your overall deal size, and there are four key bundling opportunities for resellers like you to focus on:
    • Virtualisation and cloud
    • Converged/integrated infrastructure
    • Complementary security solutions
    • Microsoft solutions
  • Comprehensive partner program for resellers: The Trend Micro Partner Program for resellers provides a comprehensive set of financial benefits—including competitive upfront discounts, deal registration discounts, deal protection, specialisation bonuses, incentive programs, and marketing development funds—that ensure your profits will grow quickly. Together with a broad range of sales, marketing, and technical benefits, the Partner Program for resellers ensures you will be properly enabled, motivated, and well compensated for selling our solutions.

Reseller program structure

The Partner Program for resellers recognises each partner’s unique capabilities and includes benefits and requirement consistent with their commitment to selling and supporting Trend Micro solutions.

Custom program and benefits for our top performing partners

Our Platinum partners realise the greatest financial, technical, sales, and marketing benefits of all partner levels. They must meet the highest set of requirements, including significant minimum annual revenue commitments. Platinum partnership is by invitation only.

 

More revenue commitments, discounts and benefits

For partners that are committed to working with Trend Micro and delivering significant Trend Micro revenue, the Gold partner level offers benefits to meet your needs. Gold partners enjoy higher margins and discounts than Silver partners. Of course, they must attain more significant annual revenue commitments. They are also required to lead with Trend Micro when selling security solutions. Gold partners have the benefit of working directly with Trend Micro partner managers to develop joint business plans, and we dedicate additional resources to help them succeed.

 

Annual revenue commitments and enhanced benefits

Silver partners must meet a minimum annual revenue commitment. Benefits at this level include those made available to Bronze partners, plus enhanced discounts, access to evaluation software, and priority access to Level 1 support. Being a Silver partner opens new doors for you, your team, and your business.

 

Simple registration: Start earning discounts and realising benefits

Entry-level Bronze partners must complete and submit the online registration form to begin realising program benefits. Also, certification and training enables Bronze partners to achieve specialisation status, and access to additional sales incentives.

 

Benefits

Benefits of joining the Partner Program for resellers include:

 

Bronze

Silver

Gold

Platinum

General benefits:

Welcome kit

Annual kit update

Partner Portal access

Newsletters

Trend Micro logo usage

Partner satisfaction surveys

Partner Locator - Trend Micro website

Requires specialisation

Sales & marketing benefits:

Specialisations

Dedicated sales resource

Online sales tools & collateral

Online events, webinars

Sales leads

Requires specialisation

Campaigns and promotions

Partner hotline

Not-for-resale & demo software

MSRP price lists

MSP program eligibility

Access to competitive information

On-demand marketing campaigns*

Fee-based

Pre-release software (under NDA)

 

Customer reference submission

 

Quarterly marketing activities

 

 

Executive connect

 

 

Support for partner events

 

 

Advisory council access

 

 

By invitation

By invitation

Global partner summit

 

 

By invitation

Financial benefits:

Deal registration discount

Requires specialisation

Upfront discounts

Renewal discounts

Special pricing agreements available

Internal use software discounts

Support/training discounts

Incentive programmes

Customised

Marketing development fund eligibility

 

 

Deal protection*

 

 

Rebates

 

 

 

Technical benefits:

Pre-sales support

Support portal & knowledge base

Technical newsletter

Certification and training

Dedicated SMB support

Access to level 1 support

Customer evaluation software

 

Beta participation and software

 

Priority access to level 2 support

 

 

Partner online case management

 

 

Custom technical training

 

 

 

* Inquire about availability in your region.

Apply/more information

To apply to become a reseller, please complete this form.
 

For more information on the Partner Program for resellers, including an overview of the program requirements, please contact your local sales team or send an email to emea_partner_programme@trendmicro.co.uk.



The Partner Program for national resellers is designed for solution providers that:

  • Primarily focus on the small and medium-sized business market.
  • Sell Trend Micro security solutions across a country or countries.
  • Are generally characterised by a large inside sales organisation that supports an outside sales organisation of account managers or sales representatives.

open all

Why Partner with Trend Micro?

  • Channel sales driven: Trend Micro is 100% committed to the success of our channel partners. With virtually all Trend Micro sales to businesses going through our channel partners, we generate a massive volume of new and renewal transactions every year that are fulfilled by national resellers.
  • Expanding business opportunity: Trend Micro delivers market-leading security solutions that address three important and expanding business opportunities: Complete User Protection; Cloud & Data Center; Custom Defense.
  • On-going revenue opportunities: The Trend Micro Smart Protection Network, which powers our market-leading solutions, contributes to high customer satisfaction, which in turn generates ongoing renewal revenue and new upsell opportunities for Trend Micro complementary solutions.
  • Bundled solution sales: Trend Micro security solutions provide a valuable and complementary attachment to the sale of a number of different services and other solutions that are already being made by national resellers. They can substantially enhance your overall deal size, and there are four key bundling opportunities resellers like you to focus on:
    • Virtualisation and cloud
    • Converged/integrated infrastructure
    • Complementary security solutions
    • Microsoft solutions
  • Comprehensive partner program for national resellers: The Partner Program for national resellers provides a comprehensive set of financial benefits—including competitive upfront discounts, deal registration discounts, deal protection, specialisation bonuses, incentive programs, and marketing development funds—that ensure your profits will grow quickly. Together with a broad range of sales, marketing, and technical benefits, the Partner Program for national resellers ensures you will be properly enabled, motivated, and well compensated for selling our solutions.

Benefits

Benefits of joining the Partner Program for national resellers include:

Sales and Marketing benefits:
  • Dedicated sales resource
  • Online sales tools and collaterals
  • On-line events, webinars
  • Sales leads
  • Campaigns and promotions
  • Partner hotline
  • Not-for-resale demo software - complimentary
  • MSRP price lists
  • MSP program eligibility
  • Access to competitive information
  • On-demand Marketing (web)*
  • Pre-release NDA, pre-launch software
  • Customer reference submission
  • Quarterly Marketing activities
  • Executive connect
  • Trend Micro support for partner events
  • Annual partner summit

 

Financial benefits:
  • Deal registration discounts
  • Upfront and renewal software discounts
  • Support/training discounts
  • Specialisation bonus
  • SPA - special pricing agreement
  • Customised sales incentives
  • Internal use software discounts
  • MDF eligibility
  • Deal protection
  • Rebate
Technical benefits:
  • Access to support portal and knowledge base
  • Technical newsletter
  • Certification and training
  • Dedicated SMB support
  • Access to level 1 support*

* Inquire about availability in your region.

  • Customer trial/evaluation software
  • Beta participation and software
  • Priority access to level 2 support*
  • Partner online case management
  • Custom technical training

More information

For more information on the Partner Program for national resellers, including an overview of the program requirements, please contact your local sales team or send an email to emea_partner_programme@trendmicro.co.uk.


The Partner Program for systems integrators provides you with a comprehensive and competitive set of program benefits that will help further ensure your success.

open all

Why Partner with Trend Micro?

  • Channel sales driven: Trend Micro is 100% committed to the success of our channel partners. With virtually all Trend Micro sales to businesses going through our channel partners, we generate a large volume of new and renewal transactions every year that are fulfilled by systems integrators.
  • Expanding business opportunity: Trend Micro delivers market-leading security solutions that address three important and expanding business opportunities: Complete User Protection; Cloud & Data Center; Custom Defense.
  • On-going revenue opportunities: The Trend Micro Smart Protection Network, which powers our market-leading solutions, contributes to high customer satisfaction, which in turn generates ongoing renewal revenue and new upsell opportunities for Trend Micro complementary solutions.
  • Bundled solution sales: Trend Micro security solutions provide a valuable and complementary attachment to the sale of a number of different services and other solutions that are already being made by national resellers. They can substantially enhance your overall deal size, and there are four key bundling opportunities for systems integrators like you to focus on:
    • Virtualisation and cloud
    • Converged/integrated infrastructure
    • Complementary security solutions
    • Microsoft solutions
  • Comprehensive partner program for systems integrators: The Partner Program for systems integrators provides a comprehensive set of financial benefits—including competitive upfront discounts, deal registration discounts, deal protection, specialisation bonuses, incentive programs, and marketing development funds—that ensure your profits will grow quickly. Together with a broad range of sales, marketing, and technical benefits, the Partner Program for systems integrators ensures you will be properly enabled, motivated, and well compensated for selling our solutions.

 

Benefits

Benefits of joining the Partner Program for systems integrators include:

Sales and Marketing benefits:
  • Dedicated sales resource
  • Online sales tools and collaterals
  • On-line events, webinars
  • Sales leads
  • Campaigns and promotions
  • Partner hotline
  • Not-for-resale demo software - complimentary
  • MSRP price lists
  • MSP program eligibility
  • Access to competitive information
  • On-demand Marketing (web)*
  • Pre-release NDA, pre-launch software
  • Customer reference submission
  • Quarterly Marketing activities
  • Executive connect
  • Trend Micro support for partner events
  • Annual partner summit

 

Financial benefits:
  • Deal registration discounts
  • Upfront and renewal software discounts
  • Support/training discounts
  • Specialisation bonus
  • SPA - special pricing agreement
  • Customised sales incentives
  • Internal use software discounts
  • MDF eligibility
  • Deal protection
  • Rebate
Technical benefits:
  • Access to support portal and knowledge base
  • Technical newsletter
  • Certification and training
  • Dedicated SMB support
  • Access to level 1 support*

* Inquire about availability in your region.

  • Customer trial/evaluation software
  • Beta participation and software
  • Priority access to level 2 support*
  • Partner online case management
  • Custom technical training

More information

For more information on the Partner Program for systems integrators, including an overview of the program requirements, please contact your local sales team or send an email to emea_partner_programme@trendmicro.co.uk.


Trend Micro is pleased to make its solutions available to resellers, national resellers and systems integrators through these authorised distributors: To find details on your local authorised distributors please use our Partner Locator.

 


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